AWS

Hands-on Workshop | AI for Marketers

Marketing Automation Mastery: Apply AI Tools for Content & Insights

Tired of spending days compiling campaign performance reports? Struggling to create personalized content at scale? Manually checking competitor websites for pricing changes? It's time to experience firsthand how AI can solve these challenges—no technical background required.

Attended our March 12th webinar? Perfect! This workshop is your next step—go from watching demos to building solutions yourself.

Missed the webinar? No problem! Watch the on-demand recording first to see the challenges and demonstrations, then join us to build these solutions hands-on. [Access the webinar recording here]

This isn't a lecture or product demo. It's a 3-hour hands-on workshop where you'll personally build AI-powered marketing solutions using your own laptop. Follow along with our workshop instructor as you discover how Amazon Quick Suite's unified AI platform can transform your daily marketing operations—from content generation and competitive intelligence to sales analytics and beyond.

No technical knowledge required. This workshop is designed specifically for marketing professionals who want practical solutions, not IT training. If you can use a laptop and basic software, you can build AI tools to transform your marketing workflows.

Date: Mar 18, 2026 (Wednesday)
Time: 2:30 PM - 5:30 PM (Registration starts at 2:30 PM)
Location: AWS Training Room, 20/F, Tower 535, Causeway Bay
Language: Cantonese
Note: Please bring your laptop with charging cable to join the hands-on session

Exclusive offer: Free Amazon Quick trial + US$40 credits

Register now with your business email domain - limited seats available, grab the chance to sign up!

Agenda

14:30 - 15:00 | Registration & Account Setup

15:00 – 17:00 | Hands-On Workshop: Build Your AI Marketing Assistant

Speaker: Brian Wu, AWS Authorized Trainer Champion, Kenfil

📝 Marketing Content Generation Automation · Build automated workflows for creating marketing content at scale · Generate personalized content for different audience segments using natural language

🤖 Marketing Intelligence & Question Answering · Create your own AI assistant for answering marketing questions · Generate insights from your marketing data and knowledge bases instantly

🔍 Strategic Marketing Research · Conduct deep market research using both internal and external intelligence · Automate comprehensive competitor analysis and market trend reports

💰 Competitor Pricing Monitoring · Build automated competitor pricing tracking workflows · Set up alerts for competitive landscape changes using UI agent browser

📊 Sales Performance Analytics · Design interactive dashboards for measuring marketing impact on revenue · Analyze sales data to prove marketing ROI and optimize attribution

17:00 – 17:30 | Your AI Journey Starts Now with Q&A

Speaker: Terence Chow, Senior GenAI Go-to-Market Specialist, AWS

Next steps, implementation guidance, and exclusive trial offer (Free access + US$40 credits)

Who Should Join

· Marketing Managers & Directors seeking to build unified analytics platforms for data-driven decision-making

· Content Marketing Specialists wanting to automate content creation and scale personalization

· Digital Marketing Professionals looking to streamline multi-channel campaign workflows

· Marketing Operations Specialists responsible for integrating marketing tech stack and automating processes

· Brand Managers needing faster competitive intelligence and automated market monitoring · Demand Generation Marketers aiming to improve attribution modeling and measure true marketing ROI

· Marketing Analysts exploring AI integration opportunities with existing marketing systems

Registration T&C

• Please register for this event using your business email domain.
• Due to limited event space, applications will be vetted, and a confirmation email will be sent to accepted registrants upon receiving your registration.
• By registering, you agree to the AWS Event Terms and Conditions and the AWS Community Codes of Conduct.