University recruiting is the process by which a company sources, makes contact with, and hires college/university students and recent graduates for internships and entry-level positions. Certain sectors depend greatly on university recruiting: technology, engineering, finance, and consulting. Frequently used approaches to campus recruiting include attending career fairs to connect directly with students, collaborating with campus career centers, and social media marketing.
University recruiting for Gen Z
To effectively recruit Gen Z job applicants on university campuses, focus on their skills, outlook/mindset, and values. Gen Z is:
- Tech-savvy: Gen Z is more tech-savvy than any other generation; social media platforms are integral to their personal and professional lives. For Gen Z, the Internet is a tool for work, research, and connecting with people.
- Risk-averse: Studies show that Gen Z is more risk-averse than previous generations, as they grew up during an economic crisis and political uncertainty. For many, stability and security are more desirable than risk-taking.
- Looking for companies with a strong moral compass: Gen Z is open-minded and expects a similar attitude from an employer. They look for purpose-driven companies, from both a consumer and employee brand standpoint. Gen Z is focused on authenticity and cares about ethical consumption.
- Value diversity & inclusion: Gen Z is the most racially and ethnically diverse generation to date; almost half are non-white. They care about working for diverse companies that provide fair and equal pay and promotion and want to feel seen and appreciated at work.
- Cares most about salary and work/life balance: They seek freedom and flexibility in a role.
To engage in university recruiting for Gen Z applicants, do the following:
- Emphasize job security and growth opportunities.
- Focus on flexibility and ownership.
- Recognize hard work and provide regular feedback.
- Be genuine, honest, and authentic.