According to a research, 72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or other companies, and 81% say that the potential risks they face because of data collection outweigh the benefits. As regulations around consumer privacy tightens, D2C brands will need to learn more on first-party data to drive advertising campaigns and interactions. What are the marketing strategies you can use to reach your audience in a post-cookie world?
Things are moving fast in the digital landscape, so we invited speakers from Omnicom Media Group and Weblab Bank to bring us up to speed with brand experience sharing. In this webinar, we will deep dive into data usage and how marketing functions could build out their toolkits to be prepared for a cookie-less environment.
Areas to cover: