Being at the rock bottom is the turning point of fate. The retail industry is facing unprecedented challenges and the current sharp decline in profits of brick-and-mortar stores due to the impact of COVID-19. Digital intelligence upgrade and transformation has become the path to break the game in the retail industry, the new species - "Retail Metaverse" is undoubtedly an indispensable process and highlight. The Metaverse will change the connotation and extension of retail in the Metaverse era. The Metaverse creates a massively connectable, social and immersive experience for retail business and enhances the ability of the whole chain to create value for users. It will also change the entire supply chain, upstream manufacturing, and even production methods and organizational forms.
Currently, millennials and Generation Z are becoming the new consumer powerhouse, spending more money on food and drink, shopping and fun, with food, shopping and recreation accounting for nearly 60% of the monthly consumer spending of today's youth, who have a personalized, interactive and customizable pursuit of the entire shopping process. The underlying logic of the Retail Metaverse is no longer the "flux economy" that pursues small profit and more sales, but the "single-customer economy" that focuses on individual differentiated needs and full life-cycle value. The collective rebirth and rise of retail brands and consumer brands will be brewed together!
In this context, The 2022 Metaverse Retail Innovation International Summit, hosted by Metaverse Information Media Metaverse Family, will be held in Guangzhou on December 2, The collective rebirth and rise of retail brands and consumer brands will be brewed together!
2022 Retail Metaverse Application Innovation International Summit with the theme of "Meta-Business", where the metaverse brings new scenes, new goods and new people. The summit focuses on the combination of retail consumption and meta-universe, exploring the meta-universe upgrade of shopping blocks, department stores, cultural attractions, brand stores, supermarkets, online shopping, social scenes, live e-commerce and other consumption scenes, building a valuable meta-universe new retail business exchange platform, and creating a business opportunity and PR marketing dual-attribute industry benchmark conference! Bring the driving traffic and liquidity value to retail business!